Zambia’s Securities and Exchange Commission’ Deals With a Search Engine Marketing Disaster as it Loses Prestigious Google Ranking Position as Top 10 Investment Advice Source On the Internet

by Jerry Sakala, Search Engine Marketing Advisor

Well now you know that Zambia’s Security and Exchange Commission (SEC) was ranked among the top 10 providers of investment advice on the planet by Google? Thats well ahead of 3,300,000 competitors in the world.Its a prestigious Google ranking that creates instant credibilty,brand recognition and trust that resonated with 27,100 ready able and willing unique investors searching Google  every month for “investment advice”.

So what was the problem?  where are the investors? Where are the enquiries, phone calls and emails from cash -loaded investors eager to get investment advice from Zambia’s SEC.

Like I said there is a problem that went unoticed for days by the SEC…AND UNLESS it is dealt with THE utmost urgency it deserve, THIS may well be dubbed the worst blunder in Zambia’s financial history.

Firstly you  need to appreciate the demanding skill,expense and expertise that goes into achieving such enviable position hat only the world major financial publishng houses are enjoying be it at HUGE costs; the likes of by Motely Fool,Forbes,Moneyweek,Investment U, street.com, investmentadviceonline.com and now SEC. As the saying goes the higher they go the harder they fall. Its a search engine marketibg disaster of 2009…

The implications are too disastrous to ponder.Once this overlooked problem hits the blogoshere, get ready to shut down the SEC,suspend trading on LSE, declare a bank  holiday in Zambia.Literaly suspend all electronic transaction until this problem is declared SOLVED.

In less than two minutes you are about to discover the BIGGEST risk facing financial websites due to poor adherance to SEO  best practice…best practice being the appliction of systematic holistic SEO marketing strategies and tactics that take into account Technical and coding considerations, indepth content analysis, key word and phrse analysis spam evaluation and risk assessment,searcher usability etc..

In short well trained SEO Marketers who care to understand and apply effective and ethical ways to increase site positioning and conversion for the whole site not . Only SEO Marketers who cre to protect ns preserve reputation can do this and are worthy of such startegic roles.
 

Are you ready?

Before this post, when you typed in “investment advice” Zambia Securities and Exchange Commission “investor information web page appeared among the top 10.Now its been shunted to oblivion.

Search engine marketing Disaster of 2009 indeed.Now visit www.sec.gov.zm  you will find that an unscuplous hacker has removed the original “investment advice” page and written a mesage that says in part..” i have hacked your site…F**k

For a  Securities and Exchange authority site ,Government website (.gov) for that matter, this is tottally unacceptable level of exposure especially for financial related website.The damage to reputaion and ecoomy could take years repair. Where does that leave Lusaka Stock Exchange,Banks,ZRA…GO check t now… www.sec.gov.zm (you might find message “this website will be Restored but try navigating the pages). www.sec.gov.zm